Globalization is the process of worldwide integration through the interchange of world views, products, ideas, and other aspects of culture. Thomas L. Friedman analyzes globalization as the convergence of the personal computer and the human, focusing on the rise of software. Some of the benefits seen in Friedman’s book are informing and outsourcing. Informing is described by Friedman as the largest “flattener,” by the idea that all of the worlds knowledge is available to anyone and everyone. “The ability for individuals to use web-based search engines to find almost any kind of information they want is a total equalizer.” (KeyText: Seven Forces that Flatten the World. (n.d.). KeyText: Seven Forces that Flatten the World. Retrieved April 25, 2014, from https://clg.portalxm.com/library/keytext.cfm?keytext_id=35) The other benefit, outsourcing, which allows manufacturing to be handled in the most efficient way. “Companies can not only outsource to other companies on the other side of the globe, but because of differences in time zone, are not limited to an eight hour work day.” (KeyText: Seven Forces that Flatten the World. (n.d.). KeyText: Seven Forces that Flatten the World. Retrieved April 25, 2014, from https://clg.portalxm.com/library/keytext.cfm?keytext_id=35) Friedman makes both of these benefits arguably needed for the power of globalization.
Though there are many benefits, there are equally as many problems. Uploading and “The Steroids” are both poisonous aspects of globalization according to Friedman. He considers the phenomenon of uploading to be the most disruptive force of all. “According to Friedman, almost anyone (for instance, a teenager with a video phone, a computer and internet connection in his basement) can create content that may be read by billions of people world wide.” (Thomas Friedman Says: The World Is Flat. (n.d.). HubPages. Retrieved April 25, 2014, from http://doinasaur.hubpages.com/hub/Thomas-Friedman-Says-The-World-Is-Flat) This allows even false information to be seen worldwide. Along with this theme of false information, “The Steroids” problem of globalization increases the speed and capacity of other flatteners, which can also increase faulty communication. Information, images and other media can be manipulated therefore causing many problems in the globalization world.